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When Insight isn't Enough
Do your clients sometimes:
Understand their challenges but keep repeating the same habits?
Get stuck in rumination or unhelpful thinking loops?
Struggle to let go of patterns that no longer serve them?
Gain insight in sessions but still fail to create real change?
Do you sometimes find yourself:
Wishing for a multidimensional framework to see the full picture of your clients’ challenges
Seeking more effective tools to help clients create lasting change?
Wanting to offer a structured plan tailored to your client’s needs?
Looking for evidence-based strategies with proven impact?
CBC gives coaches practical, science‑based tools to help clients move from awareness to action.
Format
24 Theory hours
16 hours Practice lessons
100% On line
Duration
2.5 months
Two sessions a week
ICF Accreditation
14 Core Competencies
16 Resource Development
Move Clients From Insight to Lasting Change
Proven Tools that Shift Persistent Patterns
CBT tools have been proven effective in shifting deeply ingrained and persistent patterns, including those seen in OCD, anxiety, depression, and different phobias.
When applied to coaching, these tools provide a powerful way to work through everyday patterns like avoidance, over-activation under pressure, and unhelpful thinking loops, expanding what’s possible for change and enabling more meaningful shifts with greater clarity and efficiency.
About Cognitive Behavioral Coaching
Cognitive Behavioral Coaching (CBC) is grounded in decades of research originating from Cognitive Behavioral Therapy. Adapted specifically for the coaching environment, CBC offers a practical, science-backed framework that enables coaches to support meaningful, lasting change.
While traditional coaching excels at expanding awareness, clarifying goals, and supporting forward movement, CBC complements this by providing practical methods that help clients shift recurring behavioral, cognitive, and emotional patterns, especially when they feel stuck.
At its core, this approach is an action-oriented methodology that focuses on the dynamic interplay between thoughts, emotions, behaviors, and psychophysiological responses. It helps clients recognize what’s driving their patterns and, more importantly, how to shift them in real time.
This approach is fully client-centered, keeping ownership of the change process in the client’s hands and remaining fully aligned with the coaching mindset and ICF competencies.
Why Us
Our team brings together decades of experience teaching cognitive-behavioral approaches to clients and professionals, as well as applying these tools with individuals operating in high-stakes, demanding environments.
Science backed transformation
At CBC Training Institute, we believe every coach deserves access to powerful, evidence-based tools that elevate their impact.
Decades of experience
Our team blends years of clinical, educational, and high-performance experience to bring Cognitive-Behavioral training to the coaching world in a way that is accessible, practical, and transformative.
In Depth education
40 CCE hours
Practical approach
Small skills training group
Experiential Personal Growth
Learn from Expert Practitioners
In-Depth Education That Stays With You
Our program is 40 hours long. We know that may sound like a significant commitment.
But this is intentional.
Our goal is not to offer a surface-level introduction, but to ensure that by the end of the program, you can confidently and effectively apply these tools with your clients.
The program combines theory, small-group skills training, and experiential personal growth, so you can understand the material, experience it firsthand, and apply it in practice.
Working with patterns at this level requires time to learn, apply, and integrate. Anything less would only scratch the surface.
Our Team
Our team blends years of clinical, educational, and high-performance experience to bring Cognitive-Behavioral training to the coaching world in a way that is accessible, practical, and transformative.
Dr Itay Adres
Professional Director
A certified clinical psychologist and cognitive-behavioral therapist (CBT).
Dr Adress is a co-director of the 'CBT Center – Expert Clinic.' He is the founder and director of the School for Integrative Cognitive-Behavioral Psychotherapy, which has been training certified professionals in the cognitive-behavioral approach for over a decade. As co‑founder of the CBC Training Institute, Dr. Adres brings evidence‑based CBT methods to coaching with the highest professional standards.
Sharon Har-Noy Pilcher
Executive Director
Sharon Har‑Noy Pilcher is a mental performance coach with over two decades of experience helping individuals and teams perform under pressure. With a background in the tech industry and high‑stakes environments, she combines practical leadership experience with evidence‑based coaching. As Co‑Founder of the CBC Training Institute, she is committed to making cognitive‑behavioral coaching tools accessible to coaches worldwide.
Shani Cohen
Director of Education
Shani is a clinical social worker (M.A), senior CBT psychotherapist, certified ITA supervisor, and lecturer specializing in cognitive‑behavioral approaches, biofeedback, and neurofeedback. As co-founder and Co‑Director of the 'CBT Center – Expert Clinic', she oversees curriculum development and instructor training. Her extensive clinical and teaching experience supports high‑quality training in evidence‑based CBC methods for coaches.
David Cohen
Instructor
David is a psychotherapist and educator specializing in CBT and EMDR, with an M.A. in Arts Therapy.
An experienced facilitator of CBT training programs and group learning processes, he integrates mindfulness and creative approaches to help coaches develop practical cognitive‑behavioral tools that support resilience, emotional awareness, and meaningful client growth
Hadar Asulin
Instructor
Hadar Assouline is an experienced psychotherapist, lecturer, and certified clinical supervisor specializing in CBT. She works with children, adolescents, and adults, and combines clinical practice with teaching and mentoring therapists and other professionals. Hadar leads integrative CBT programs and provides professional supervision, bringing a practical and compassionate approach that supports resilience and meaningful change.
Dr Gitit Sagiv
Instructor
Gitit Sagiv Zuri, PhD, is a social worker, CBT therapist, researcher, and academic lecturer specializing in group processes and behavior change. She teaches at the University of Haifa and brings extensive experience in leadership development, facilitation, and therapeutic group work. Her expertise in cognitive‑behavioral principles and applied change processes supports coaches in effectively applying CBC tools in real‑world coaching contexts.
Frequently Asked Questions
How long is the CBC Program
The CBC training program is a 40-hour course delivered over 2.5 months. Each week includes a 3-hour theory session, which is recorded and can be attended live or watched at your convenience. In addition, there is a 1.5-hour skills training group each week that requires live attendance and active participation. In the final three weeks, the program shifts to skills practice only, with no additional theory sessions.
Is the program ICF accredited?
Yes the program is approved by the International Coaching Federation (ICF) as a Continuing Coach Education (CCE) programme. Upon successful completion of the course, you will receive 40 ICF CCE credits (26 in Core Competencies and 14 in Resource Development).
Who can participate in the program
This program is designed for ICF-accredited coaches (ACC, PCC, and MCC) who are looking to expand their professional toolkit with evidence-informed cognitive-behavioral coaching skills.
Applicants without an ICF credential may still be accepted on a case-by-case basis, depending on their relevant professional background and coaching experience.
Contact
Get in touch with us for any inquiries or feedback. We are here to assist you.